Association & signature assets
Connect your brand with the club through approved marks, kit placements and distinctive stadium destinations.
Measure what matters. Agreed placements and approved brand association.
EXPLORE THIS OPPORTUNITY ↗
YOUR BRAND. HOUSTON’S ENERGY.HOUSTON DYNAMO FC / BRAND PARTNERSHIPS
PUT YOUR BRANDIN THE GAME.
Connect your brand with Houston’s soccer culture.
Turn brand visibility into meaningful fan connection.
01YOUR BRAND.
OUR HOME.
OUR HOME.
360°MATCHDAY. DIGITAL.
COMMUNITY.
COMMUNITY.
WHY DYNAMO
MORE THAN A LOGO.
A PLACE IN THE CULTURE.
Show up where passion already lives. Connect with fans through the club, the matchday experience and Houston’s community.
Be seen
Keep your brand present across the fan journey.
Be part of it
Create experiences people choose to engage with.
Build locally
Connect your story to the city we call home.
BUILD YOUR BRAND’S PLAYBOOK
THE RIGHT STAGE FOR YOUR BRAND.
Explore a tailored mix of visibility, experiences and fan engagement.
01 / MATCHDAY
Own the moment.
Bring your brand into the live match experience.
- Stadium visibility
- On-site activations
- Fan experiences
02 / DIGITAL & CONTENT
Stay in the conversation.
Connect through stories and content built for fans.
- Branded content concepts
- Social storytelling
- Digital campaign touchpoints
03 / COMMUNITY & HOSPITALITY
Make it personal.
Create connections beyond the final whistle.
- Community program concepts
- Experiential partnerships
- Hospitality opportunities
Illustrative opportunities. Rights, inventory, exclusivity and pricing are subject to availability and agreement.
A partnership with room for your ambition.
Matchday & stadium media
Build a presence through signage, LED, match moments and experiences in the stands.
Measure what matters. Delivered minutes, placements and participation.
EXPLORE THIS OPPORTUNITY ↗Stories, media & talent
Explore recurring content, club channels, launch campaigns and approved talent participation.
Measure what matters. Published content, views and channel reporting.
EXPLORE THIS OPPORTUNITY ↗Community & connection
Create programs around youth soccer, shared purpose and meaningful local participation.
Measure what matters. Program delivery and documented participation.
EXPLORE THIS OPPORTUNITY ↗Hospitality & business
Host clients, connect with the partner community and bring your next event to Houston.
Measure what matters. Guest attendance, utilization and agreed follow-up.
EXPLORE THIS OPPORTUNITY ↗Products & promotions
Bring approved product experiences, merchandise and retail campaigns into the fan journey.
Measure what matters. Sampling, redemptions and campaign actions.
EXPLORE THIS OPPORTUNITY ↗Your goals set the direction.
Explore a partnership level with your executive, then shape the rights and experiences around your brand.
- Elite Partner
- Premier Partner
- Official Partner
- Proud Partner
All opportunities require club approval and an agreed scope. Levels are a starting point; rights, exclusivity and availability are confirmed with your representative.
OUR HOME. YOUR NEXT BIG MOMENT.
THE CITY COMES
TOGETHER HERE.
Step inside Shell Energy Stadium. Find your space, explore the possibilities and plan your arrival.
- 20,656
- Seats. One shared energy.
- EaDo
- In the heart of Houston.
SHELL ENERGY STADIUMINTERACTIVE 3D
N
Preparing your stadium…
Drag to explore
Illustrative 3D model and animated traffic. Official club maps and stadium information reviewed October 7, 2026.
YOUR BRAND. EVERY TOUCHPOINT.
MAKE IT YOURS.
SEE IT IN 3D.
From the kit to the big screen. Choose a matchday touchpoint, explore it in 3D and make it yours with your own logo.
HOUSTON DYNAMO FCKIT / 360°
Preparing your 3D shirt…
DRAG TO ROTATE
01 / CHOOSE YOUR KIT
02 / FIND YOUR PLACE
03 / ADD YOUR LOGO
Club artwork · Fixed panel
SVG, PNG, JPG, WebP · Max 5 MB
Sponsorship concepts inspired by Houston Dynamo FC. The match ball is a visual recreation; placements and final artwork are agreed with the club.
Stadium environment by Poly HavenOUR APPROACH
YOUR GOALS. OUR GAME PLAN.
Start with your brand
Share your audience, business objectives and campaign priorities.
Build the right mix
Shape a sponsorship concept around relevant assets and activation ideas.
Define success together
Agree on deliverables, measurement and reporting before the campaign begins.
FROM EXPOSURE TO EVIDENCE
MAKE THE IMPACT
PART OF THE PLAN.
A strong partnership starts with clarity: what will be delivered, how it will be measured and what your team will learn.
- Agreed deliverables
- Define assets, placements and activation scope.
- Relevant measures
- Select channel-specific metrics and data sources.
- A shared reporting plan
- Set the cadence, context and evidence for review.
Measurement scope and data availability are agreed for each partnership. No guaranteed impressions or ROI.
PARTNERSHIPS IN PLAY
ONE CLUB. SHARED AMBITION.
See how brands connect with Houston through the club.
HOSPITALITY & COMMUNITY
Regions Bank
A place to connect.
A stadium club experience, financial education and support for Houston’s military community.
READ THE CLUB’S STORY about Regions Bank (opens in a new tab)CULTURE & CONNECTION
Intermex
A shared love of fútbol.
Matchday experiences and community events celebrating Latino heritage and family connection.
READ THE CLUB’S STORY about Intermex (opens in a new tab)LOCAL BUSINESS
Eleven Sports Media
Houston businesses. Houston stage.
An Associate Partner program bringing local businesses into the stadium experience.
READ THE CLUB’S STORY about Eleven Sports Media (opens in a new tab)Examples from Houston Dynamo FC’s published partnership announcements.
LET’S BUILD SOMETHING THAT BELONGS HERE.
YOUR BRAND.
HOUSTON’S ENERGY.
Tell us what you want to achieve. Let’s explore a Houston Dynamo FC partnership built around your brand.
Tailored opportunities. A conversation before a commitment.